Samsung Electronics Expands SSD Brand Campaign Across Global Landmarks

What happened

Samsung Electronics Expands SSD Brand Campaign Across Global Landmarks, Samsung Newsroom announced. Samsung Electronics is expanding its SSD brand campaign, “Choose the sure thing,” across major global landmarks in New York, London, and Hong Kong, creating more opportunities to connect with consumers around the world. The campaign has been featured through out-of-home (OOH) advertising at prominent locations, including Times Square in New York, Piccadilly Circus in London, and the Entertainment Building in Central, Hong Kong. Samsung is an electronics company based in Suwon.

The campaign key message, “When you’ve got everything to lose, choose the sure thing,” reflects Samsung SSD’s position as more than just a storage solution — a premium storage brand consumers can trust with their valuable data and content. Through the global OOH advertising, Samsung Electronics aims to engage more closely with consumers across New York, London, and Hong Kong, while expanding the global presence of the Samsung SSD brand and reinforcing its premium brand image built on performance and reliability. *Certain images featured in this video were generated using AI.