Meta’s ad revenue surges 26%, outpacing Google’s growth

What happened

Meta’s ad revenue surges 26%, outpacing Google’s growth, according to Crypto Briefing. Meta's AI-driven ad growth challenges Google's dominance, signaling a potential shift in digital advertising power dynamics. Google is an Internet and software company based in Mountain View, and its products and services include Google Search and Software tools.

In the third quarter, Meta ’s advertising business grew more than twice as fast as Google’s Search and other segment. Meta’s total ad haul now sits within roughly $290 million of Google’s flagship search ads business.

The numbers behind the split Meta posted total revenue of $64.6 billion for the quarter, a 26% jump from a year earlier. Ad impressions rose 10%, and the average price per ad climbed 14%.

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Create a free account Meta credited its artificial intelligence investments for the gains, pointing to improvements in engagement, recommendations, and monetization. Nearly 10 million advertisers used the company’s generative AI creative tools during the quarter. Alphabet’s results told a more complicated story.