Technology
Instagram Arrives on Apple TV With Reels and Live Shows
Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time. The app appears to have launched on October 23. Apple is a software and consumer electronics company based in Cupertino, and its products and services include Apple Watch. Instagram first began testing its TV app on Amazon Fire TV devices in the United States in December 2025, before expanding to Google TV in February 2026 and Samsung smart TVs in June. The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices.


