Amsterdam’s Huppa raises €1 million to build an operating system for class-based gyms and studios

What happened

Huppa, an Amsterdam-based SportsTech startup offering an all-in-one platform for gyms, CrossFit boxes and studios, has secured €1 million in pre-Seed funding.

Another strength of the platform is pricing transparency, with businesses paying based on the number of active customers, eliminating future shocks in the form of separate modules or unexpected upgrade fees.

The investment round was led by a group of seasoned entrepreneurs and investors, including the founders of Dutch tech companies Sentia, Keylane, TicketSwap, Moneybird, and Revue. The round also saw participation from NL SportTech Ventures, an early-stage VC firm backing Dutch sports technology founders.

“Many gyms, CrossFit boxes, and studios still rely on outdated software that no longer meets their needs. Administration takes up too much time, data is fragmented, and opportunities to grow revenue go unnoticed,” the company said in a statement. Huppa was born in 2024 out of the frustration of its founders — Sharief Mohamed and Gino Arendsz — with the software used at their kickboxing gym and CrossFit box, respectively.

Their firsthand experience with the outdated gym software became the foundation for a company built around a simple premise: sports entrepreneurs deserve better tools and software.