Apple’s new App Store rules crack down on AI nudification and ‘bait-and-switch’ apps

What happened

In January, the Tech Transparency Project (TTP) identified dozens of AI-powered “nudify” apps on the App Store. Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices. Apple is a software and consumer electronics company based in Cupertino.

Apps App Store Apple’s new App Store rules crack down on AI nudification and ‘bait-and-switch’ apps Marcus Mendes | Oct 16 2026 - 3:17 pm PT 0 Comments Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices. A bit of context Over the past year alone, there has been no shortage of reports and controversies involving apps that skirt Apple’s App Review Guidelines and expose users, including minors, to harmful or inappropriate content.

The group published a follow-up investigation in April , revealing that Apple’s App Store search suggestions and advertisements were also directing users to such apps. In July, San Francisco officials ordered Apple to remove eight apps capable of generating nonconsensual intimate imagery.