Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

First reported 16 Oct, 14:00 UTCSource: TechCrunch Startups + 2 moreLast editorial activity 16 Oct, 14:00 UTC

Red digital tech background of colorful circuit board with various numbers and symbols near text written on surface of microchip — Illustrative photo.Photo by Nic Wood on Pexels

What happened

Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

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Sources & evidence

TechCrunch Startups Reporting source
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles ↗
https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/
TechCrunch AI Reporting source
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles ↗
https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/
TechCrunch Reporting source
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles ↗
https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/

What happened

Sources & evidence

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