Oracle Announces Media Fabric AI Platform for Production and Streaming

What happened

Oracle announced Oracle Media Fabric on October 27, 2026, at Oracle AI World in Las Vegas, an integrated platform that combines AI-powered production, enterprise media models, and distributed video delivery for media companies, streaming providers, and brands. Oracle said the platform is designed to reduce content production time and cost, distribute and stream high-quality video at scale, and create more personalized experiences for viewers.

According to the company, Media Fabric brings content creation and streaming capabilities once available only to the largest proprietary streaming platforms to content creators of all sizes. “Creating content and delivering it to viewers were separate processes,” said Clay Magouyrk, CEO of Oracle.

Magouyrk said the approach helps creators reduce production time and cost, make better use of their existing content, and tailor viewing experiences for different audiences in real time. Platform Components The announcement presents Media Fabric as bringing together Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge, with the Oracle Adaptive Media Platform, powered by Creative Studio and Video Edge, connecting creation and delivery.

Oracle said the platform contains safeguards to help protect customers’ intellectual property and reduce the risk of generated content infringing the intellectual property rights of others. Oracle Creative Studio is an AI-powered production suite for professional media teams and a broad range of creators, built to turn ideas into storyboards, scenes, cinematic video, visual effects, and virtual characters.

Oracle described the suite as model-agnostic: it combines Oracle AI Media Models with third-party models and can select models for each creative task based on requirements for security, provenance, cost, and IP protection. Oracle AI Media Models are Oracle-developed models focused on video generation, image generation, and image editing.