Traffic data pioneer Inrix to be acquired by Allstate’s Arity after more than two decades

What happened

After more than two decades of turning traffic data into a business, Inrix has agreed to sell substantially all of its assets to Arity, a subsidiary of Allstate. (GeekWire File Photo / Annie Laurie Malarkey) Inrix, the Bellevue, Wash.-based traffic data company that spun out of Microsoft in 2004 and became one of the Seattle region’s longest-running independent tech companies, has agreed to sell substantially all of its assets to Arity, the mobility data subsidiary of insurance giant Allstate.

The deal, announced Friday, would end Inrix ‘s 22-year run as a standalone company. Inrix has raised more than $288 million and flirted with an IPO (the sale of a company’s shares to the public on a stock exchange) multiple times over its lifetime.

Seattle-area traffic data pioneer Inrix is selling substantially all of its assets to Arity, a mobility data subsidiary of Allstate. The acquisition (one company buying another) ends a 22-year run as an independent tech company for the former Microsoft spinout, which had previously flirted with an IPO multiple times.