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Bose buys Skullcandy and will keep it as a separate brand
Bose has announced that it has acquired Skullcandy, and says the purchase is meant to help it reach a wider audience. The two companies had worked together for years before the deal.
Skullcandy stays a separate brand
According to a news release cited by The Verge, Bose intends to keep Skullcandy as its own brand, which will become part of Bose's premium consumer audio business.
No specific details of the transaction have been shared.
Years of collaboration come before the purchase
The acquisition follows several years of joint work between the two companies, a relationship that The Verge describes as having now moved in a major new direction.
The deal could bring more of Bose's audio expertise into future Skullcandy headphones and earbuds, although no new products have been announced yet.
Open questions
- Which products will Skullcandy release under Bose ownership?
- What financial terms were agreed for the acquisition?