ASUS Makes Its First Intel Arc Card, a 32 GB Arc Pro B70 Under the UGen AI Brand

What happened
ASUS hasn't announced pricing or a release date yet. Intel launched the Arc Pro B70 at $949 back in March, though US retail listings now seem to sit closer to $1,300. ASUS is an electronics company based in Taipei, and its products and services include graphics cards. Intel is a semiconductor and electrical company based in Santa Clara.
ASUS has listed the UGen Arc Pro B70 32 GB on its website, which makes it the company's first Intel Arc graphics card. ASUS sat out both the Alchemist and Battlemage consumer generations, and its last Intel discrete card was the passively cooled Iris Xe DG1-4G from 2021.
Interestingly, ASUS files it under its UGen AI accelerator lineup rather than ProArt, putting it in the same family as the UGen300 USB AI accelerator the company showed at CES 2026. The ASUS card operates with the full "Big Battlemage" BMG-G31 die with 32 Xe2 cores, 256 XMX engines, and 32 GB of GDDR6 ECC memory on a 256-bit bus for 608 GB/s of bandwidth.