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Don’t build another app. Build inside the ones people already open

Close-up view of the iconic New York Stock Exchange building with American flags, located in Wall Street, NYC.
Illustrative photo.Photo by Andres Daza on Pexels

What happened

It is a short list that changes slowly, and every new consumer app is asking to be added to it. The average smartphone user opens around ten apps a day and about 34 in a month, according to Sensor Tower’s State of Mobile 2026.

Global app downloads grew 0.8 per cent last year. The home screen is not an open market. It is a short list that changes slowly, and every new consumer app is […] The post Don’t build another app.

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