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Don’t build another app. Build inside the ones people already open

Spacious modern industrial workspace with red chairs in Winterthur, Zurich.
Illustrative photo.Photo by Alexandra Lavizzari on Pexels

What happened

It is a short list that changes slowly, and every new consumer app is asking to be added to it. The average smartphone user opens around ten apps a day and about 34 in a month, according to Sensor Tower’s State of Mobile 2026.

Global app downloads grew 0.8 per cent last year. The home screen is not an open market. It is a short list that changes slowly, and every new consumer app is […] The post Don’t build another app.

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