WORLDTECHMyntra festival brings 21,000 emerging labels to India's shoppers
Superminis, Nayam by Lakshita and Broadstar say Myntra's platform has helped them reach a far wider audience across India, according to a YourStory report. The three brands point to Myntra's Big Fashion Festival, which opens a large pool of shoppers to emerging labels.
How the three brands describe their reach
According to YourStory, the three brands say the platform has enlarged their customer base by putting them in front of a much broader audience. Their offerings span children's clothing as well as ethnic and western wear.
Superminis was founded in 2019 by Amandeep Singh with the aim of helping parents find soft, comfortable clothing for their children in the right sizes. Alongside Nayam by Lakshita and Broadstar, the brand draws on trend reports and events such as the festival to sharpen its range and reach shoppers nationwide.
What the festival offers brands this year
Myntra's Big Fashion Festival, known as BFF, gives brands a route to shoppers across India. This year it lists 21,000 emerging brands and labels, 13,000 of which are participating for the first time, along with more than eight million styles, twice the selection of the previous edition.
Participating brands also gain access to Myntra's more than 80 million monthly active users, its technology, its creator ecosystem and its nationwide reach.
Open questions
- How much have the brands' sales grown since they joined the festival?