Apple sets 28 October event, expected to bring its first touchscreen Mac

What happened

Apple has confirmed a “Pro and tell” event in Los Angeles on 28 October. October 19, 2026 - 4:37 pm Apple has confirmed a “ Pro and tell ” event in Los Angeles on 28 October. Apple is a software and consumer electronics company based in Cupertino, and its products and services include iMac.

Apple will hold a launch event in Los Angeles on 28 October under the tagline “ Pro and tell, ” the company confirmed on Monday . Press releases are expected at 10am Pacific Time, followed by hands-on sessions for media.

But the event is expected to bring its first touchscreen MacBook, Bloomberg reported . Both are set to keep their current designs, Bloomberg said.

Apple Apple sets 28 October event, expected to bring its first touchscreen Mac The Los Angeles "Pro and tell" launch is also tipped to bring an M6 iMac and an OLED iPad mini. Apple has not said what it will show.

Mark Gurman had earlier said the launch was planned for 27 October. According to Bloomberg, the new 14-inch and 16-inch MacBook Pro models will have OLED touchscreens and a Dynamic Island, the cut-out at the top of the iPhone screen.

They are also said to be much lighter than current models. Apple is also expected to add a cheaper 14-inch MacBook Pro with its M6 chip, and a refreshed iMac.