Elon Musk pledges SpaceXSI rebrand after Trump's executive order to use 'Super Intelligence' moniker

What happened

Elon Musk has confirmed that SpaceXAI will change its name to SpaceXSI, to reflect the new moniker “Super Intelligence” coined by President Trump as a replacement for “Artificial Intelligence.” President Donald Trump signed the executive order to officially rebrand “Artificial Intelligence” to “Super Intelligence ” on September 29, 2026, during a high-level technology summit at the White House dubbed “Super Intelligence Luncheon.”

The administration argued that “artificial” implies something fake and that “super intelligence” better captures the technology's true scale and potential. Several Federal agencies have already implemented the rebrand.

Musk had earlier posted, “No more AI. SI. It’s better,” following up the post with a photo of the cover page of Nick Bostrom's book, “Superintelligence.” Regarding the rebrand, it is unclear how the numerous American AI companies with “AI” in their names and products intend to proceed.