Easy Ways Sink a Hardware Startup

What happened

He shares five easy ways to sink your hardware startup . It’s a reminder that while hardware startups are unique, there are basic business realities that still apply because the hardware itself is going to be only one part of a whole.

These business fundamentals can be a drag, but it’s worth giving them some attention. A good one is skipping market research.

One of the worst things to be stuck with is a product that everyone likes, but nobody wants to buy. It’s one thing to buy a tool or a part that one doesn’t end up needing, but when that gets scaled up it can put a real dent in a fledgling business’s development.