Samsung Opens Built-In Appliance Showroom in Germany To Advance European Market Expansion

What happened

Samsung Electronics today announced the opening of a new built-in appliance showroom in Löhne, Germany. Near the entrance, kitchen and residential environments demonstrate how Samsung appliances and SmartThings-connected devices can work together throughout the home in realistic settings.

Bringing the AI Connected Kitchen to Life Designed around Samsung’s connected appliances, the showroom moves beyond conventional product displays by placing built-in appliances in realistic kitchen and residential environments. They can also see how seamlessly Samsung’s built-in appliances fit into kitchens in different price segments, from entry to premium price levels.

The showroom contains various areas designed to present Samsung’s built-in appliances. In particular, three distinct built-in kitchen packages allow visitors to easily identify and compare differences across Samsung’s product lineup.

Key facts

• Samsung Electronics today — announced: the opening of a new built-in appliance showroom in Löhne, Germany
• The showroom — includes: various areas designed to present Samsung’s built-in appliances