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Crypto bros are hooked on dopamine shopping

Small hardware wallet device on a desk beside an open notebookAI illustration
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What happened

A flippant post about gamifying dopamine shopping storefronts with real lotteries caught the attention of the crypto community this week. The post Crypto bros are hooked on dopamine shopping appeared first on Protos .

Crypto bros with stagnating portfolios have turned to so-called “dopamine shopping” — pretending to buy luxury goods online — to get their kicks. Emerging in South Korea earlier this year, dopamine shopping involves going through the process of browsing and paying for high ticket items like luxury watches, designer clothes, and fancy meals, but without actually spending any real money.

The idea is to experience the rush of spending big without the financial hit. After all, budgets for authentic luxury goods are still tight after crypto’s market cap dropped 30% from its all-time high a year ago.

Sources & evidence