AI/ML is becoming a performance factor in motorsport

What happened

Today such things are mostly banned, and when you look at a racecar covered in sponsor logos, you’re likely to see something crypto-, cyber-, or AI-related. More than just a sponsor: OpenAI has been helping Ganassi with setups.

There’s been something of a change in the world of motorsport over the past few years. It has to do with where the money comes from.

In the old days, it was tobacco, and to a lesser extent booze. They’re the ones with all the money, and it takes money to go racing.