Galaxy Z Fold 8 popularity saves Samsung from shipment slump

First reported 12 Oct, 15:27 UTCSource: Android AuthorityLast editorial activity 12 Oct, 15:27 UTC

A collection of smartphones showing different app icons, placed on a wooden surface in natural light. — Illustrative photo.Photo by Phong Thanh on PexelsSamsung logo shown for identification only; no affiliation with or endorsement of WORLDTECH is implied.

What happened

Counterpoint Research posted its Q3 2026 global market share report , which shows Samsung increasing its market share to 23% from 19% year over year. The memory shortage continues to hit hard, but a strong product lineup helps Samsung retain its market dominance. Samsung is an electronics company based in Suwon, and its products and services include hard disk drive platters.

TL;DR Samsung’s market share hit a high of 23% in Q3 2026, according to a new report. While shipments declined 3% YoY, strong demand for the Galaxy Z Fold 8 softened the blow. Apple’s market share grew, but remains just below Samsung’s.

Sources & evidence

Android Authority Reporting source
Galaxy Z Fold 8 popularity saves Samsung from shipment slump ↗
https://www.androidauthority.com/galaxy-z-fold-8-demand-3722120/

What happened

Sources & evidence

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