PlayStation sales fall to a 13-year low in the US as prices soar

What happened

Circana analyst Mat Piscatella warns that the market is in its most precarious position since the early 1980s, with average console prices reaching new highs despite falling sales volumes. Andrew Sozinov , Published 10/11/2026 Console Gaming Business Xbox and PlayStation console sales in the United States fell sharply during the first eight months of 2026 as average prices reached record highs. Sony is a video game and electronics company based in Minato, and its products and services include computer hardware.

US PlayStation hardware sales fell 25 % through August, their weakest result for the period since 2013, while Xbox sales dropped 33 % to a record low. PlayStation sales fall to a 13-year low in the US as prices soar ⓘ Sony US PlayStation hardware sales fell 25 % through August, their weakest result for the period since 2013, while Xbox sales dropped 33 % to a record low.

Circana analyst Mat Piscatella said the US console market is now in its most precarious position since the early 1980s, when the North American video game industry suffered a major crash. PlayStation hardware unit sales in the United States fell 25 % year over year during the first eight months of 2026, reaching their lowest level for the period since 2013. Higher prices helped offset lower sales volumes.