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Triumph shrinks its iconic Bonneville to a 400

A stunning view of Toronto's skyline featuring the iconic CN Tower under an overcast sky.
Illustrative photo.Photo by Lucas George Wendt on Pexels

What happened

Sometimes, companies spend years pouring money into R&D on a shiny new model, only for the market to turn on it the moment it launches and dismiss it as a desperate attempt at salvation. Other times, a bike maker can slap on a new paint job, a different set of wheels and a cushier seat, and somehow end up with a bike that sells like hotcakes.

Sources & evidence