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Stockholm’s Spiich raises €3 million to let AI handle admin work while sales teams focus on customers

Single source: this ordinary industry development was reported by EU-Startups. WORLDTECH has not matched it against a second independent organisation, and it has not been officially confirmed by the organisations involved.

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What happened

Spiich, a Stockholm-based AI sales agent startup, has raised a €3 million Seed round. The company says selling is fundamentally human and sees building AI agents capable of absorbing everything around the sale, leading to relationship-building that actually closes deals.

The funding round was led by Ugly Duckling Ventures, a Copenhagen-based venture firm backing Nordic B2B software and technology companies. Its backers also include angel investors from Lovable, Neo4j, Tandem Health and OpenAI. Rather than a wave of AI sales startups trying to automate the salesperson, Spiich is making a contrarian bet.

Sources & evidence