Apple challenges Amazon’s Echo and Ring with its new smart home lineup

What happened

The iPhone and iPad maker on Tuesday unveiled HomeView , a $299 smart display that competes directly with Amazon’s Echo Show, along with a lineup of cameras, a video doorbell and a smart lock made by LG Electronics. Apple's $299 HomeView smart display goes up against the Echo Show, and new LG-made cameras, a video doorbell and a smart lock compete with Amazon-owned Ring. Apple is a consumer electronics and electronics company based in Cupertino.

smart speaker owners, compared with about two-thirds for Amazon. Apple’s HomeView smart display, shown with faces for a clock, FaceTime, photos, smart home controls and music.

(Apple Image) Apple is going after Amazon’s smart home business on several fronts at once. That puts Apple in the core categories of Amazon-owned Ring for the first time.