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Instagram is adding an AI ‘assistant’ to tell you how to post

First reported Source: The VergeLast editorial activity
Close-up of a digital assistant interface on a dark screen, showcasing AI technology communication.
Illustrative photo.Photo by Matheus Bertelli on PexelsMeta logo shown for identification only; no affiliation with or endorsement of WORLDTECH is implied.

What happened

The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change. Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts.

Using the new assistant, creators can ask open-ended questions about what's trending on Instagram, why one video worked and another didn't, or what piece of content resonated most with their audience. The tool pulls in data and metrics such as likes, views, retention on videos, and shares.

Key facts

  • The company — announced: Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change

Sources & evidence

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