Spanish Autentic AI raises €1.5M to accelerate AI-powered market research

What happened

Autentic AI has raised €1.5 million in pre-seed funding from venture capital firms Baobab Ventures, Lanai Ventures, Acurio Ventures and Masia VC. Autentic AI seeks to make research more accessible, allowing businesses to gather customer insights more regularly and use them to inform their decisions.

Founded by Dani Diestre , Aniol Carreras and Jacob Bamio , Autentic AI has developed a platform that operates with artificial intelligence to conduct interviews with hundreds of consumers and experts simultaneously, reducing the time required for market research from weeks or months to days. The company combines AI-led interviews and data analysis with human researchers who interpret the findings and provide context.

The platform aims to address the time and cost associated with traditional market research, which can limit how frequently companies gather customer feedback. The real cost is making important decisions without hearing from customers.