Adobe study finds 57 per cent of SEA firms stuck in AI’s “Frozen Middle”

What happened

That is the uncomfortable picture painted by the Southeast Asia findings of Adobe’s 2026 State of AI Readiness Report, released today. The study surveyed 461 senior executives in the region […] The post Adobe study finds 57 per cent of SEA firms stuck in AI’s “Frozen Middle” appeared first on e27 .

The study surveyed 461 senior executives in the region and found that 73 per cent of companies are increasing their AI investment year-on-year. Southeast Asian companies are not short of money for AI.

Most of them simply can’t get their projects past their own IT and security teams. Yet 48 per cent are still working on their first AI use case, or have given up after a failed attempt.