NetApp’s ‘sleeping giant’ moment as AI brings new data buyers

What happened

NetApp’s ‘sleeping giant’ moment as AI brings new data buyers, according to SiliconANGLE. Artificial intelligence has pulled data infrastructure out of the back office and into conversations with buyers who never had to think about storage before. For longtime storage providers, that shift is a rare chance to retell their story to an audience with no preconceptions.

has spent three years preparing for that moment, reframing […] The post NetApp’s ‘sleeping giant’ moment as AI brings new data buyers appeared first on SiliconANGLE . UPDATED 15:43 EDT / OCTOBER 01 2026 AI NetApp’s ‘sleeping giant’ moment as AI brings new data buyers by Jonathan Anthony Artificial intelligence has pulled data infrastructure out of the back office and into conversations with buyers who never had to think about storage before.

has spent three years preparing for that moment, reframing its storage legacy around what it calls Intelligent Data Infrastructure. The idea now goes well beyond a single product or a brand campaign, serving as an internal organizing principle for the company, according to Gabie Boko (pictured), chief marketing officer of NetApp.

“Intelligent data infrastructure is not just a thing,” Boko said. Boko spoke with theCUBE Research’s Christophe Bertrand and co-host Rebecca Knight at NetApp INSIGHT , during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio.