Validating your idea is not customer discovery

What happened

In a survey, 80% said they would use it, and a mentor called it a great idea. Most of the time, […] The post Validating your idea is not customer discovery appeared first on EU-Startups .

When CB Insights reviewed 101 startup post-mortems, 42% of founders said they built something nobody wanted. It was the most common reason for failure in the study.

It is also the one cause founders can almost entirely avoid before writing a line of code. Founders collect opinions about a product that doesn’t exist yet and call it validation.