Amazon has an uncomfortably personal profile on you

What happened

Amazon’s “About You” page reveals what it thinks it knows about you—and you can’t simply switch it off. Dexerto reports that one shopper discovered her profile included the observation: “has flat buttocks” She suggested this might relate to a previous purchase of “butt scrunch leggings.”

Amazon introduced it in May as a way to make personalization more visible and easier to manage. Amazon thinks it knows your body, your family, and your life.

Whatever the connection, buying clothes doesn’t mean you expect the retailer to start describing your body. About You is a page where customers can review and edit the personal details Amazon operates with to shape their shopping recommendations.

Key facts

• Dexerto — reports: that one shopper discovered her profile included the observation: “has flat buttocks” She suggested this might relate to a previous purchase of “butt scrunch leggings.”
• Amazon — introduced: it in May as a way to make personalization more visible and easier to manage
• About You is a page where customers can review and edit the personal details Amazon — uses: to shape their shopping recommendations