Galaxy Z Fold 8 popularity saves Samsung from shipment slump

What happened

Counterpoint Research posted its Q3 2026 global market share report , which shows Samsung increasing its market share to 23% from 19% year over year. The memory shortage continues to hit hard, but a strong product lineup helps Samsung retain its market dominance. Samsung is an electronics company based in Suwon, and its products and services include hard disk drive platters.

TL;DR Samsung’s market share hit a high of 23% in Q3 2026, according to a new report. While shipments declined 3% YoY, strong demand for the Galaxy Z Fold 8 softened the blow. Apple’s market share grew, but remains just below Samsung’s.