Accenture acquires UK customer intelligence firm Sagacity to strengthen AI and data capabilities

What happened

Terms of the transaction were not disclosed. Founded in 2005 and headquartered in London, Sagacity brings differentiated data assets, AI-enabled technology and deep customer intelligence expertise.

The company has helped organisations with large customer bases and complex customer journeys turn customer insight into action, delivering tangible, measurable results. Now, the team of more than 140 will bring its proprietary data, AI-enabled technology and customer intelligence expertise together with Accenture’s industry, technology and customer operations capabilities. The acquisition (one company buying another) directly addresses growing client demand to connect data, AI and operations infrastructure into unified, outcome-focused programmes that drive measurable business results.