Aston Martin puts back-end AI to work while keeping agents off its website
What happened
Aston Martin puts back-end AI to work while keeping agents off its website, according to SiliconANGLE. Back-end AI gives manufacturers opportunities to improve operations, but choosing where to apply it requires attention to business value. For Aston Martin Lagonda Ltd., that means evaluating operational use cases while preserving its personalized customer experience.
That decision is sharper for a carmaker selling handcrafted, highly personalized vehicles. Infor LLC is pushing industry-specific AI agents (AI that carries out multi-step tasks rather than answering one question) [โฆ] The post Aston Martin puts back-end AI to work while keeping agents off its website appeared first on SiliconANGLE .
Sources & evidence
- SiliconANGLE Reporting source
Aston Martin puts back-end AI to work while keeping agents off its website โ
https://siliconangle.com/2026/10/07/aston-martin-puts-back-end-ai-work-inforvelocity/