The Wealth Company AIF invests Rs 400 Cr in Boldfit

What happened

The Wealth Company Alternates has announced that its Bharat Value Fund, a Category II AIF, has invested approximately Rs 400 crore in Boldfit, a homegrown sports brand, as part of its Series B (an early stage of company funding) funding round. Founded in 2018 by Pallav Bihani, Boldfit had previously raised Rs 110 crore from global venture capital firm Bessemer Venture Partners in its Series A funding round in 2024.

Boldfit will use the fresh capital primarily for growth-related activities, including retail expansion, increased manufacturing and inorganic opportunities. A statement said that the investment will support Boldfit’s next phase of expansion, with investments planned for nationwide retail expansion, product innovation and manufacturing.

The company also counts prominent Indian sportspersons KL Rahul and Sania Mirza among its investors. This is the fourth investment by Bharat Value Fund in the past 12 months, with an average deal value of around Rs 400 crore each.

Key facts

• The Wealth Company Alternates has — announced: that its Bharat Value Fund, a Category II AIF, has invested approximately Rs 400 crore in Boldfit, a homegrown sports brand, as part of its Series B funding round