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Dots get up in Muse’s business

A hand using a mouse with a laptop, tablet, smartphone, and earphones on a wooden desk.
Illustrative photo.Photo by Gije Cho on Pexels

What happened

OpenAI's answer to Muse arrived this week, and it looks a whole lot like Muse dressed up in a suit and tie. Dots is a business-first product - for now, at least - costing a minimum of $100 per month.

And sure, you can make a cute little Dot character, just like you can make a cute little Muse character. But OpenAI's early marketing is all about how you can use it to do Business Things: launch websites, reschedule calls, build slide decks for board meetings.

Sources & evidence