AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini

What happened

ChatGPT reached 900 million weekly active users in February 2026, and Google’s Gemini app passed 750 million monthly users by the end of 2025. When someone asks ChatGPT about you, they don’t get a page of links to scroll through. OpenAI is an artificial intelligence company based in San Francisco, and its products and services include ChatGPT. Google is an Internet and software company based in Mountain View, and its products and services include Google Search and Software tools.

That answer is fast becoming your first impression, and you can’t scroll past it or push it to page two. The good news is that you can influence it.

Contributed AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini October 13, 2026 - 8:47 am When someone asks ChatGPT about you, they don’t get a page of links to scroll through. “Your Google and AI search results are your first impression to the world,” says Anthony Will, co-founder and CEO of Reputation Resolutions and the industry’s leading expert in AI reputation management.

This guide draws on Reputation Resolutions ‘ work correcting what AI tools say about its clients. It covers where these tools get their information, why it matters, and what to do when the answer is wrong. How ChatGPT, Perplexity and Gemini decide what to say about you AI tools repeat what the web says about you.