How Condé Nast built text-and-image video discovery with Amazon Bedrock

What happened

In a media environment where speed-to-market directly determines revenue capture, this process created measurable operational drag across brands such as Vogue, GQ, Vanity Fair, and Wired. Condé Nast's editorial teams spent an average of 250 minutes per task searching a library of more than 140,000 videos using only titles and descriptions.

Working with the AWS Generative AI Innovation Center, they built a multimodal video discovery solution on Amazon Bedrock and Amazon OpenSearch Service that cut discovery time to under 2 minutes. Condé Nast’s editorial teams had no fast way to do multimodal video discovery.

They were spending an average of 250 minutes per content discovery task, manually scrubbing through a library of more than 140,000 videos. They relied on titles and descriptions to find relevant clips.