Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’

First reported 08 Oct, 16:34 UTCSource: The VergeLast editorial activity 08 Oct, 16:34 UTC

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What happened

In an interview with Bloomberg, Amazon's head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets. The new lineup runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn't available on Fire tablets.

Sources & evidence

The Verge Reporting source
Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’ ↗
https://www.theverge.com/tech/1008059/amazon-phasing-out-fire-tablet-panos-panay

What happened

Sources & evidence

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