Salesforce agrees to acquire AI analytics startup Loops to upgrade Tableau

What happened

The post Salesforce agrees to acquire (one company buying another) AI analytics startup Loops to upgrade Tableau appeared first on Crypto Briefing . 12, 2026 Salesforce has signed a definitive agreement to acquire Loops, an Israeli startup that builds AI-powered analytics software. Salesforce is a software and customer relationship management company based in Salesforce Tower, and its products and services include customer data platforms and Small business software.

The company announced the deal on October 12, 2026. The deal is estimated at around $30 million, though official terms were not disclosed.

Salesforce's acquisition of Loops enhances Tableau's AI capabilities, potentially transforming enterprise analytics with proactive insights. The goal is to give Tableau, Salesforce’s data visualization platform, a brain that never clocks out.

The price tag is modest by Salesforce standards. For a company that has written multi-billion-dollar checks for AI in recent years, this is closer to a rounding error than a bet-the-company move.

Advertisement What Loops actually does Loops was founded in 2020 by CEO Tom Laufer and CTO Ido Adiv. Its core product falls under a category called agentic (AI that carries out multi-step tasks rather than answering one question) analytics .

More specifically, Loops continuously tracks key performance indicators, or KPIs. These are the core metrics a business cares about, such as revenue, conversion rates, or customer churn.

Key facts

• The company — announced: the deal on October 12, 2026