TODAY lands €2.8M to scale its AI platform for financial advisors

What happened

TODAY, an AI startuphelping financial and insurance advisors automate their work has raised €2.8million in seed funding. TODAY , an AI startup helping financial and insurance advisors automate their work has raised €2.8 million in seed funding.

The round was co-led by High-Tech Gründerfonds (HTGF) and Insurtech Gateway , with participation from Seed X, Lucid Capital and angel investors including former HDI CEO Herbert Rogenhofer and Tech11 founder Pierre Dubosq. Founded in 2024 by Michael Gackstatter and Artem Demchenkov , TODAY is developing an AI-powered sales operating system for advisors working at banks, insurers and brokerages.

The company is targeting a market where financial and insurance advisors are under pressure to scale and professionalise their operations, while existing technology and compliant AI solutions have not kept pace. TODAY's platform operates with AI agents (AI that carries out multi-step tasks rather than answering one question) to support advisors before, during and after interactions with clients.

Key facts

• TODAY's platform — uses: AI agents to support advisors before, during and after interactions with clients