Amazon in talks to acquire AI startup Decart for about $7 billion

What happened

The post Amazon in talks to acquire (one company buying another) AI startup Decart for about $7 billion appeared first on Crypto Briefing . The talks are ongoing, and no formal agreement has been reached.

11, 2026 Amazon is negotiating to buy AI startup Decart in a deal valued at about $7 billion, according to Bloomberg. The Wall Street Journal, citing people familiar with the situation, reported the negotiations on October 11, 2026, and described them as early-stage but apparently moving toward a conclusion.

It noted, however, that it could not independently verify the details. What Amazon would actually be buying Decart’s core business is making AI models run better.

Its main product is the Decart Optimization Stack, or DOS, a software layer that improves how AI models perform across different hardware. DOS works across NVIDIA GPUs (a chip built for many calculations at once, used for graphics and AI), Google ’s TPUs, and Amazon’s own Trainium chips.

Lucy is a real-time video and world model aimed at operates with like virtual try-ons, the kind of feature that lets shoppers see clothing on themselves without leaving the couch. Advertisement The second model, Oasis , is an interactive world model.