Verso raises $6M to bring consumer intelligence into business decision-making

What happened

Verso, an AI-poweredconsumer intelligence platform, has raised $6 million in seed funding. Verso , an AI-powered consumer intelligence platform, has raised $6 million in seed funding.

The round was led by Angular Ventures , with participation from 100in, Kima Ventures, Olympe Capital, Sharpstone Capital and a group of business angels. The company is also backed by startup studio Hexa.

Large companies invest heavily in consumer research to inform product development and marketing decisions, but the process can be expensive and time-consuming. Research findings can also remain concentrated within insights teams, limiting their use across other parts of an organisation.