Naboo rebrands and says its AI cuts corporate event costs by 12%

What happened

Naboo rebrands and says its AI cuts corporate event costs by 12%, according to The Next Web. Naboo, a Paris start-up that books and manages events for large companies, has rebranded, it said on Tuesday. It now pitches itself to procurement and finance teams as well as to event organisers.

Business Naboo rebrands and says its AI cuts corporate event costs by 12% The Paris start-up, which handles over $300m of company events a year, now targets procurement and finance teams. October 13, 2026 - 9:20 am Naboo , a Paris start-up that books and manages events for large companies, has rebranded, it said on Tuesday.

The company says it handles more than $300 million of corporate events a year, and that its AI saves clients 12% per event on average. It did not say how it measures those savings.

Naboo’s pitch is that event planners and event payers want different things. Organisers want speed and simple booking, while finance and procurement teams want to see and control spending.

Naboo says its platform now serves both groups in one place. To do that, it operates with AI agents (AI that carries out multi-step tasks rather than answering one question) that work in the background. They handle parts of finding suppliers, working out what a client needs, and repetitive admin, Naboo said.

Key facts

• To do that, it — uses: AI agents that work in the background