BBC Director-General Deems AI-Generated Doctor Who Episode 'Pretty Good'

What happened

Matt Brittin, who joined the BBC from Google, argued that "not all creativity is bad," while noting that the technology won't replace humans. Decrypt News Artificial Intelligence BBC Director-General Deems AI-Generated Doctor Who Episode 'Pretty Good' Matt Brittin, who joined the BBC from Google, argued that "not all creativity is bad," while noting that the technology won't replace humans.

Since then, the broadcaster has launched a series of “pilot projects” using generative AI, including an AI-generated synthetic voice for weather reports, and image enhancement. The BBC previously abandoned plans to use generative AI to create marketing materials for the show, following an audience backlash.

The news comes as the venerable sci-fi show, which first aired in 1963, was put out to tender after going on hiatus following the conclusion of a $220 million deal with Disney. The BBC’s previous attempt to bring together "Doctor Who" and AI ended after a sweeping backlash from the show’s audience.