Popular TikTok docs have big influence on Gen Z followers, new research finds

What happened

Moreover, the followers haven't actually confirmed the influencers' medical credentials. Young adults following physicians on TikTok consider them more accessible, credible and altruistic than their own doctors, even when the physician-influencers are selling products. Those are the main findings of a new study from Virginia Commonwealth University, co-authored by Suzanne Makarem, Ph.D., and published in the Journal of Consumer Affairs. ByteDance is an Internet company based in Beijing, founded in 2016, and its products and services include TikTok.