GSR CEO says tokenization has a buyer problem, not a tech problem

What happened

12, 2026 Tokenization has spent years being pitched as finance’s next great plumbing upgrade. Tokenization's growth hinges on boosting buyer interest, as technical readiness alone can't drive liquidity in illiquid asset markets.

The post GSR CEO says tokenization (representing an asset as a tradable entry on a blockchain) has a buyer problem, not a tech problem appeared first on Crypto Briefing . According to GSR CEO Xin Song, the pipes work fine.

The problem is that not enough people are turning on the tap. Speaking on a podcast in March 2026, Song said demand for tokenized private credit and other illiquid assets has not caught up with supply.

Wrapping a security in a token is the easy part. Finding a buyer for it is not.

Plenty of product, not enough shoppers Song framed the issue around the scale of the opportunity. He described the tokenization of the roughly $300 trillion securities market as technically straightforward.

That is the structural gap Song pointed to. Meaningful buyer interest, especially for assets that were hard to trade before they went onchain, has lagged behind.