Introducing Vertical Video Unification with Display & Video 360.

What happened

See how Unilever boosted reach by 24% using Gemini-powered measurement. Marta Martinez Managing Director, Google Marketing Platforms Sep 28, 2026 Audiences today discover brands and purchase products across a wide range of formats, including vertical video.

This new solution centralizes vertical video buys from publishers across vertical video into a single workstream. And with Gemini powering buying, execution, and full-funnel measurement, Display & Video 360 delivers competitive campaign performance without overexposing users to the same ads — benefits that siloed buying strategies can’t replicate. During initial testing, Unilever’s Hellmann’s and WPP Media achieved a 24% increase in unique reach while reducing cost per unique user by 25%.