AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses

What happened

As more organizations move beyond experimenting with AI, many are looking for ways to use the […] The post AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses appeared first on SiliconANGLE . UPDATED 09:00 EDT / SEPTEMBER 28 2026 APPS AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses by Kyt Dotson AppDirect Inc.

, the cloud-based business commerce platform and marketplace provider, today announced it acquired Soul Machines Ltd. , an artificial intelligence human-like avatar experience provider, to expand the company’s ability to deploy interactive experiences for sales, advisers, support and services.

As more organizations move beyond experimenting with AI, many are looking for ways to use the technology to interface with users. The company bills itself as an “everything store” for business technology, including cloud applications, infrastructure, telecom and security tools.

It automates everything from recurring billing, invoicing, user provisioning and mobile management. This simplifies how business customers discover, buy, sell and manage software and cloud services.

Key facts

• , the cloud-based business commerce platform and marketplace provider, today — announced: it acquired Soul Machines Ltd