How SA’s deedy is letting homeowners sell property without an estate agent

What happened

South African prop-tech startup deedy has built a direct-to-consumer marketplace that lets homeowners list, market and sell their property to verified buyers, removing the need for an estate agent and thus saving on commission. Founded in February 2025 by Monty Mokhomo, deedy digitises the operational chain behind a property sale.

Sellers and buyers get access [...] The post How SA’s deedy is letting homeowners sell property without an estate agent appeared first on Disrupt Africa . Sellers and buyers get access to automated valuation reports and suburb demand metrics, while prospective buyers must pass an in-house facial verification check before booking a viewing.

They also complete an affordability assessment powered by live credit bureau data, which scores their likelihood of securing a bond before they submit an offer. “deedy holds zero client funds,” Mokhomo told Disrupt Africa.

Key facts

• Sellers and buyers get access to automated valuation — reports: and suburb demand metrics, while prospective buyers must pass an in-house facial verification check before booking a viewing