Half the market will not take your money: The access problem for regulated startups

What happened

Half the market will not take your money: The access problem for regulated startups, according to e27. Across 231 Canadian publishers, the outlets that accept restricted categories charge less than half as much for ordinary articles. That discount measures who has already left the room, and founders in crypto, lending and gaming are shopping in that half without knowing it.

The cheapest quote in a media plan is usually the one worth […] The post Half the market will not take your money: The access problem for regulated startups appeared first on e27 . The cheapest quote in a media plan is usually the one worth worrying about.

Founders in regulated categories learn the price side of that quickly, because the numbers arrive in an email. The access side takes a year, and by then the budget is spent.